خرید و فروش پروژه دانشجویی | انجام پروژه دانشجویی

(EMERGING OPPORTUNITIES AND CHALLENGES OF GREEN MA

(EMERGING OPPORTUNITIES AND CHALLENGES OF
GREEN MARKETING IN DEVELOPING AND UNDER
DEVELOPING COUNTRIES)

اولين کنفرانس بين المللي دستاوردهاي نوين پژوهشي در مديريت،حسابداري و اقتصاد۱۳۹۵

 

ABSTRACT
The present study aims to ascertain emerging opportunities and challenges of green marketing in
developing and under developing countries. Green marketing has emerged as an important concept in the
developing and underdeveloped countries in the world. There is growing interest among the consumers all
over the world regarding the protection of environment.as a result of this green marketing has emerged
which speaks for growing market for sustainable and socially responsible products and services. Many
companies have started realizing that they must behave in an environment-friendly fashion. They set
themselves environmental objectives as well as corporate and profit objectives. This paper aims at finding
out what actually green marketing and how can business firm be more competitive by using green
marketing strategies.

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